Allie Serd
I'm a
I'm a diligent User Researcher and Experience Designer based in Chicago, IL with a Masters in HCI and 10 years of experience in the B2C, agency and startup environments.
About Me
My introduction
From research to design engineering and everything in between, my curiosity helps me to identify knowledge gaps, understand diverse products and user types, all of which now inform my design approach.
In my current role at PepsiCo I am working on internal tools regarding the supply chain initiative: Design to Value
UX Design
Journey Map
Wireframes
Prototyping
User Flows
Info Arch
Mobile Design
Strategic
Heuristic Evals
UX Research
Usability testing
User interviews
Quantitative
Qualitative
Compet Analysis
Content audits
Research plans
Surveys
Tools
Figma
Sketch
AdobeXD
Axure
Miro
Dovetail
UserZoom
Hotjar
UserTesting
Projects
These are some of the projects I'm most proud of and that demonstrate my key skills of user research and experience design ranging from an industrial product, an app experience, to a dual platform experience.Get in touch
Don't be shy, I can't wait to hear from you!Find Me
Email: allie.serd@gmail.com