Senior UX Designer Creating Human-Centered Experiences

UX designer with a Masters in HCI and 10 years designing across mobile (iOS/Android), web, and physical products. My experience ranges from consumer-facing mobile apps at scale to enterprise data systems, grounded in user research and end-to-end product design.

Allie Serd

Featured Projects

These projects represent the work I'm most proud of, showcasing my expertise in user research and experience design across industrial products, mobile apps, and dual-platform migrations. Most recently, they demonstrate my focus on enterprise internal tooling and my ability to simplify complex data for high-stakes business environments.

Digital Washing Machine
Product Design

Digital Washing Machine

Redesigning the user interface for industrial washing machines with a focus on usability and efficiency.

Donating Rewards
Experience Design

Donating Rewards

Creating a seamless experience for users to donate loyalty rewards to charitable causes.

Dual-Platform Sessions
User Experience Research

Dual-Platform Sessions

Research-driven approach to understanding cross-platform user behavior and session management.

Should Cost Modeling
Enterprise UX

Should Cost Modeling

Designing internal tools for PepsiCo's supply chain initiative focused on Design to Value.

Background & Expertise

My Introduction

From research to design engineering and everything in between, my curiosity helps me to identify knowledge gaps, understand diverse products and user types, all of which now inform my design approach.

In my current role at PepsiCo I am working on internal tools regarding the supply chain initiative: Design to Value.

UX Design

Journey Mapping Wireframes Prototyping User Flows Info Architecture Mobile Design Strategic Design Heuristic Evals

UX Research

Usability Testing User Interviews Quantitative Qualitative Competitive Analysis Content Audits Research Plans Surveys

Tools

Figma Sketch Adobe XD Axure Miro Dovetail UserZoom Hotjar UserTesting

Let's Connect

Don't be shy, I can't wait to hear from you!