Allie Serd
I'm a
I'm a UX designer with a Masters in HCI and 10 years designing across mobile (iOS/Android), web, and physical products. My experience ranges from consumer-facing mobile apps at scale to enterprise data systems, grounded in user research and end-to-end product design.
Projects
These projects represent the work I'm most proud of, showcasing my expertise in user research and experience design across industrial products, mobile apps, and dual-platform migrations. Most recently, they demonstrate my focus on enterprise internal tooling and my ability to simplify complex data for high-stakes business environments.About Me
My introduction
From research to design engineering and everything in between, my curiosity helps me to identify knowledge gaps, understand diverse products and user types, all of which now inform my design approach.
In my current role at PepsiCo I am working on internal tools regarding the supply chain initiative: Design to Value
UX Design
Journey Map
Wireframes
Prototyping
User Flows
Info Arch
Mobile Design
Strategic
Heuristic Evals
UX Research
Usability testing
User interviews
Quantitative
Qualitative
Compet Analysis
Content audits
Research plans
Surveys
Tools
Figma
Sketch
AdobeXD
Axure
Miro
Dovetail
UserZoom
Hotjar
UserTesting
Get in touch
Don't be shy, I can't wait to hear from you!Find Me
Email: allie.serd@gmail.com