UX designer with a Masters in HCI and 13 years designing across mobile (iOS/Android), web, and enterprise. My experience ranges from consumer apps at scale to complex data systems and AI-powered internal tools. Currently at PepsiCo, I design supply chain experiences, bringing design systems thinking, AI UX strategy, and a human-centered approach to complex enterprise workflows.
Designing internal tools for PepsiCo's supply chain initiative focused on Design to Value.
Redesigning the user interface for industrial washing machines with a focus on usability and efficiency.
Creating a seamless experience for users to donate loyalty rewards to charitable causes.
Research-driven approach to understanding cross-platform user behavior and session management.
Leading the creation of UXD PepsiCo's AI experience framework.
Every project follows the same shape — questions first, trust always, and nothing built bigger than it needs to be.
I do my own desk research before I design anything — answers first, solutions second.
I won't design in friction just to hit a metric. A forced "yes" isn't real data.
Three things that work beats ten that look good on a roadmap. We phase in the rest once it's needed.
Standard and proven by default. I'll push for custom only to fix a real gap in understanding.
When something changes, I carry over what people trust and only break what needs breaking.
I'm a Senior UX Designer with a Masters in HCI and 13 years of experience designing across mobile, web, and enterprise platforms. At PepsiCo, I work within the Supply Chain organization, designing AI-powered enterprise tools: scalable pattern systems, data visualizations, and modern web applications that replace Excel-heavy workflows with clear, intuitive experiences.
My work helps internal teams make faster, smarter decisions. I bring a human-centered design lens to everything I build, and I thrive in creating strong foundations that teams can scale on.
Don't be shy, I can't wait to hear from you!
